Since a website is used to share info and facts with the online world or to find more customers in case you offer goods and/or services, it is essential to know how it is doing. What you'll need for that is a comprehensive record of the visits to the website - how many new people have opened it, how many have come back, what web pages they've visited and so on. It'll be very useful if you know how people came across your site, specifically if you are running a marketing campaign, due to the fact that you will be able to determine if people have opened your Internet site directly or if they were referred by an online search engine or a portal where you advertise. This kind of information will allow you to enhance the efficiency of the site and, if necessary, adapt your advertising strategies if different parts of the website should be getting more targeted traffic. Having comprehensive stats will give you a better perception of how your website is doing and a better control over your presence online.